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this is service design doing applying service design adam is cofour of workplayexperience a servicesignpany with a uniquely theatrical approach. he is the awardwinning coinitiator of the global service jam the worlds biggest ever servicesign andsign thinking event so far as well as two spinoff jams the global sustainability jam and the global govjam.


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this is service design doing applying service design this is service design doing paperback applying service design thinking in the real world. by marc stickdorn markus edgar hormess adam lawrence. oreilly media 9781491927182 568pp. publication date january 12 2018


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what is servicesign and why is it important? ra albeit not a new practice service design is being adopted by the digital world to aid their clients who are not stuck in the shorttermism trap. we are seeing service design go through the same changes we saw ux go through over the past 10 years.


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