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this is not a tshirt a brand a culture a communitya this is not a tshirt tracks the history of surf and skate culture and their relationship to streetweaom the zephyr skate team of the 1970s to brands like stssy supreme bape and of course the hundreds which has managed to stay relevant for more than fifteen years in a fickle market.
this is not a tshirt a brand a culture a communitya this is not a tshirt is a story about the power of culture the power ofmunity and the power of values and beliefs to shape and influence ntity in ways that we sometimes overlook. it helps us urstand both bobby hundreds and how streetwear has changed the way we think about ourselves and each other. deray mckesson

this is not a tshirt a brand a culture a community a in this is not a tshirt bobby hundreds cements his spot as a champion of an industry he helped create and tells the story of the hundreds with anecdotes rangingom his southern california punkdiytinged youth to the brands explosive success. both an inspiring memoir and an expert assessment of the history and future of streetwear this is the tale of bobbysmitment to his creative vision and to building a realmunity.

this is not a tshirt a brand a culture a communitya this is not a tshirt is not a book i would normally pick up. its a memoir by bobby hundreds about the creation of the hundreds brand and how thepany has lasted so long even with the rise and fall of interests in streetwear. now i know practically nothing about streetwear and the culture thates with it.

this is not a tshirt amazon hundreds bobby aprehensive snapshot of streetwear culture before the inte changed everything. tyler watamanuk gq at turns poignant and laughoutloud funny this is not a tshirt is sprinkled liberally with both business aphorisms . . . and observational humor . . . enjoyable even if youre not familiar with the brand.adam tschorn los angeles times bobby is the embodiment of the type of .

this is not a tshirt a brand a culture a community a this is not a tshirt is a story about the power of culture the power ofmunity and the power of values and beliefs to shape and influence ntity in ways that we sometimes overlook. it helps us urstand both bobby hundreds and how streetwear has changed the way we think about ourselves and each other.

this is not a tshirt a brand a culture a communitya in this is not a tshirt bobby hundreds cements his spot as a champion of an industry he helped create and tells the story of the hundredswith anecdotes rangingom his southern california punkdiytinged youth to the brands explosive success. both an inspiring memoir and an expert assessment of the history and future of streetwear this is the tale of bobbysmitment to his creative vision and to building a realmunity.

this is not a t shirt a brand a culture a community a life bobby is the embodiment of the type of hustle that streetwear was built on. in this is not a tshirt he maps out how to start a brand and blow it up while maintaining a coremunity its like a streetwear bible slash history book. ronnie fieg four of kith