Heading

theory of the gimmick aesthetic judgment and capitalist 9 newom30.97 a provocative theory of the gimmick as an aesthetic category steeped in the anxieties of capitalism. repulsive and yet strangely attractive the gimmick is a form that can be found virtually everywhere in capitalism. ites in many guises a musical hook a financial strategy a striptease a novel of as.
theory of the gimmick aesthetic judgment and capitalist 13 newom31.50 a provocative theory of the gimmick as an aesthetic category steeped in the anxieties of capitalism. repulsive and yet strangely attractive the gimmick is a form that can be found virtually everywhere in capitalism. ites in many guises a musical hook a financial strategy a striptease a novel of as.

theory of the gimmick sianne ngai harvard university press a provocative theory of the gimmick as an aesthetic category steeped in the anxieties of capitalism. repulsive and yet strangely attractive the gimmick is a form that can be found virtually everywhere in capitalism. ites in many guises a musical hook a financial strategy a striptease a novel of as.

theory of the gimmick aesthetic judgment and capitalist form description. a provocative theory of the gimmick as an aesthetic category steeped in the anxieties of capitalism. repulsive and yet strangely attractive the gimmick is a form that can be found virtually everywhere in capitalism. ites in many guises a musical hook a financial strategy a striptease a novel of as.

theory of the gimmick aesthetic judgment and capitalist form a provocative theory of the gimmick as an aesthetic category steeped in the anxieties of capitalism. repulsive and yet strangely attractive the gimmick is a form that can be found virtually everywhere in capitalism. ites in many guises a musical hook a financial strategy a striptease a novel of as.

theory of the gimmick aesthetic judgment and capitalist a provocative theory of the gimmick as an aesthetic category steeped in the anxieties of capitalism. repulsive and yet strangely attractive the gimmick is a form that can be found virtually everywhere in capitalism. ites in many guises a musical hook a financial strategy a striptease a novel of as.

theory of the gimmick aesthetic judgment and capitalist influence literary artistic etc.capitalism. aesthetics mrn. summary the gimmick lies latent in every m thing in capitalismom the banana slicer to the cryptocurrencyrivative to the readym artwork that interprets itself. it incls both the painstakinglyvised and the gratuitously disposable.

theory of the gimmick 4columns theory of the gimmick aesthetic judgment and capitalist form by sianne ngai harvard university press 401 pages 35 in theory of the gimmick the critic and cultural theorist sianne ngai examines a phenomenon most of us embrace and disavow in the same breath. for example im writing my first draft of this review with a parker 51 fountain pen m about sixty years ago.

theory of the gimmick sianne ngai harvard university press acclaimed critic sianne ngai theorizes the gimmick as an aesthetic category reflecting the fundamental laws of capitalism. gimmicks make promises of saving labor and increasing value that we distrust but also find attractive. exploring the use of this form ngai shows how its aesthetic dissatisfactions reflecteper anxieties about capitalism.

sianne ngai department of english language and literature her most recent book theory of the gimmick aesthetic judgment and capitalist form fortingom the belknap press in june 2020 explores the extravagantly impoverished simultaneously overperforming and urperforming gimmick as an affective judgment registering uncertainties about value bound to labor and to time.