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fashion retailing from managing to merchandising basics fashion retailing further explores backofhouse functions such as human resources hiring payroll jobscriptions and salaries and loss preventionom a management standpoint. frontofhouse functions including merchandising product analysis fixturing fixture sales tracking visual merchandising seasonal displays windows mannequins circulation patterns and the relationship between the merchandising and management teams in driving overall sales and brand image are explored .
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fashion retailing basics fashion management amazon.co fashion retailing further explores backofhouse functions such as human resources hiring payroll jobscriptions and salaries and loss preventionom a management standpoint. frontofhouse functions including merchandising product analysis fixturing fixture sales tracking visual merchandising seasonal displays windows mannequins circulation patterns and the relationship between the merchandising and management teams in driving overall sales and brand image are explored .

fashion buying from trend forecasting to shop floor david shaw worked in fashion buying for over 20 years for some of the uks largest fashion retailers. a pioneer of several of the first fashion buying courses david is now an acmic consultant trainer and writer. dimitri koumbis is a fashion marketing and management professor at the savannah college of art and design usa.he previous worked in visual merchandising for more than 15 years .

merchandise planning and management retail management it is both a science and an art to buy fashion merchandise in just the right quantity to maximize sales and prevent excessive inventory which will lead to unprofitable markdowns. most retailers rely on an opentobuy system to control fashion and seasonal merchandise. we will discuss this in moretail in an uing section.

fashion industry fashion retailing marketing and fashion marketing is the process of managing the flow of merchandiseom the initial selection ofsigns to be produced to the presentation of products to retail customers with the goal of maximizing apanys sales and profitability.