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designing for behavior change applying psychology and designing for behavior change is a foundational book in applied behavioral science. this second edition incls wee additions that reflect the growth of the field and the maturity of the practice. its full of valuable insights relevant to both veterans and new practitioners looking tovelop their expertise.

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designing for behavior change applying psychology and dr. wel has authored two books on applied behavioral science designing for behavior change and improving employee benefits and foud the nonprofit action design network educating the public on how to apply behavioral research to productvelopment with monthly events in ten cities.

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